BRAND STORY
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babor
THE CHALLENGE
For years BABOR has been known in the DACH market as a traditional family company producing skincare. For their global social media identity they wanted to focus on expert skincare and educating followers about skincare.
THE ACTIVITIES
Together with the social media team I developed the written and visual identity for the national & international social media channels of the German expert beauty brand BABOR. Based on the brand’s social media calendar I created the content for both channels. Furthermore, I helped develop the content strategy for global ad campaigns.
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