BRAND STORY
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mclean-quinlan
THE CHALLENGE
McLean Quinlan, a family of architects with over 40 years of experience, has been designing distinctive, beautifully crafted homes and retreats across the UK and abroad. Their exceptional work has garnered a loyal following on social media. However, with evolving content trends and increasing demand for dynamic storytelling, McLean Quinlan identified the need for a content strategy that emphasized a stronger focus on video content.
THE ACTIVITIES
In collaboration with the McLean Quinlan team, I crafted a content strategy that prioritized dynamic storytelling and elevated the use of video content. The strategy provided clear, actionable guidelines for the visual identity and tone of the content, alongside overarching creative direction for their social media activities for Instagram and Pinterest.
Copyright images & videos Jim Stephenson.
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