BRAND STORY
/
mercedes-benz-fashion-week
THE CHALLENGE
MBFW returned to a brand new location at Berlin’s Telegraphenamt during Berlin Fashion Week. Each season different designers show their collections at MBFW. Finding new, engaging ways to introduce each designer on social media and creating new content formats to keep the audience engaged during the event days was the main challenge for MBFW.
THE ACTIVITIES
Coordinating the designer’s input, interviewing the designers, planning and scheduling the content before fashion week as well as event coverage during fashion week. A social media reporting was handed out to all stakeholders including the Senate for Economics, Energy and Public Enterprises and all sponsors.
MORE brand stories
Content creation & social media management during Falling Walls Summit 2024 in Berlin.
Consulting beauty platform FLACONI on their social media activities, visual direction, tone of voice and new content formats.
Helping expert beauty brand BABOR define and develop their visual and written identity for their international social media channels.
Managing the social media channels for Berlin based sustainable bag brand LOQI as well as creating awareness through Influencer Marketing since 2023.
Menu photography and corporate website images for sustainable sushi restaurant FRiENDLY FiSH in 2024.
Consulting conscious beauty brand GITTI on their social media activities, visual direction and new content formats.
Managing the social media channels for the fashion showcase NEWEST Berlin for Fashion Week Berlin.
Helping conscious beauty brand MERME manage their social media channels on Instagram, TikTok and Facebook since 2022.